Waste Watchers on The One Show

I've written before about the problem of excess packaging, and if recent reports on The One Show are anything to go by, there are plenty of other people who share my frustration...

The picture, sent in to the BBC by a viewer, shows the packaging that one supermarket think is necessary for a single banana! Other pictures, and some interesting comments, as well as video clips from the show here.

But what's the solution?? What can we do about all this packaging??